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Abstract:
What a difference a year makes. Two months after the Nike debacle, more than a dozen class action lawsuits for securities
fraud are now pending in federal and state courts. Will the SCM vendor find a safe harbor, sink to the bottom, or tread water
through 2001? (...)
Excerpt related to
a marketing strategy:
What a difference a year makes. Two months after the Nike debacle, more than a dozen class action lawsuits for securities
fraud are now pending i...
Published:
2001-05-08
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
a marketing strategy:
... The objective is to develop a marketing message strategy that most
effectively expresses your position. A strong message strategy ...
Published:
2004-09-18
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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
a marketing strategy:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
a marketing strategy:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
a marketing strategy:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Every Angle is a BI solution that can deliver SAP data analysis with ease. Hundreds—even thousands—of transactions could represent
a great challenge when trying to analyze data and obtain results. Every Angle is a tool that can deliver SAP data analysis
from every angle. (...)
Excerpt related to
a marketing strategy:
Every Angle for SAP: A Product Note. Jorge García - February 9, 2010. Comments: 0. Read Comments One of the biggest challenges
when ...
Published:
2010-02-09
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
a marketing strategy:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
a marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
a marketing strategy:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
a marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
a marketing strategy:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
-
Abstract:
Based in Atlanta, Georgia, $78 million Manhattan Associates, Inc. develops, markets, and supports supply chain execution
systems for distribution center management and Internet fulfillment. 1999 was a difficult year for the vendor, marked by reorganization
and management turnover in the midst of rapid co (...)
Excerpt related to
a marketing strategy:
... Its marketing strategy lacks the intelligence to resolve PkMS's
highly interrelated warehousing and transportation features. The ...
Published:
2000-02-01
-
Abstract:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor J.
D. Edwards & Company. Though technologically adept in the areas of supply chain planning and optimization, Numetrix has lacked
a successful marketing strategy, a primary factor in its (...)
Excerpt related to
a marketing strategy:
Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor JD Edwards
& Company. Tho...
Published:
1999-09-01
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
a marketing strategy:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
-
Abstract:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming itself as SSA Global Technologies (SSA GT) was one of the moves. It has recently acquired MAX International,
a move to expand its offerings into the small and med (...)
Excerpt related to
a marketing strategy:
In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications
map. Renaming its...
Published:
2001-05-07
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
a marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03
-
Abstract:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its
customers to achieve a new level of operational excellence. (...)
Excerpt related to
a marketing strategy:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers
to achieve a ne...
Published:
2004-12-29
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Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
a marketing strategy:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
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Abstract:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Excerpt related to
a marketing strategy:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Published:
2000-02-01
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
a marketing strategy:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04