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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
direct marketing business to business:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise.Read White Papers and Using
Software for Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise. Enterprises of
all sizes today face common problems dealing with handling in (...)
Excerpt related to
direct marketing business to business:
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise.Read White Papers and Using
Software for Delivering t...
Published:
2010-03-11
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Abstract:
IBM's Entity Analytics Solution (EAS) enables organizations to identify and connect individuals based on collected data and
their associated data patterns. EAS is used primarily within governments and the financial and insurance sectors to detect
and prevent fraud. (...)
Excerpt related to
direct marketing business to business:
... the past few years, its proper management has become critical to the successful implementation of such
business initiatives as product marketing and corporate ...
Published:
2007-01-03
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Abstract:
Last spring, the ASP market witnessed the arrival of an Application Service Provider designed to help organizations adapt
to the rapidly changing IT environment. Agilera is the result of a joint venture between CIBER, Verio and Centennial Ventures
designed to offer expertise, infrastructure, strategic c (...)
Excerpt related to
direct marketing business to business:
Last spring, the ASP market witnessed the arrival of an Application Service Provider designed to help organizations adapt
to the rapidly changing ...
Published:
2000-07-31
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Abstract:
Inovis MESH Framework for Dialtone Business Communities. IT White Papers and Other Computer Software to Use the Inovis MESH
Framework In Your Complex System. When it comes to business-to-business (B2B) communications, two of the basic requirements
for regulatory compliance are having a reliable network an (...)
Excerpt related to
direct marketing business to business:
Inovis MESH Framework for Dial Tone Business Communities. ... Resources Related to Business-to-business
(B2B): Business-to-business (B2B) (Wikipedia). ...
Published:
2010-03-11
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
direct marketing business to business:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
direct marketing business to business:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user conference that took place in Nashville, TN from May 15 to May 17. We express our view regarding its latest
announcements and strategic direction. (...)
Excerpt related to
direct marketing business to business:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user confe...
Published:
2000-05-22
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Abstract:
The arms race to marshal the most complete corporate performance management platform has intensified among major vendors.
Many have a comprehensive set of business intelligence (BI) functionality. (...)
Excerpt related to
direct marketing business to business:
The arms race to marshal the most complete corporate performance management platform has intensified among major vendors.
Many have a comprehensiv...
Published:
2005-07-13
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
direct marketing business to business:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
direct marketing business to business:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization.
Some project portfolio management (PPM) vendors have adopted the IT governance mantra to differentiate their solutions from
those offered by the enterprise resource planni (...)
Excerpt related to
direct marketing business to business:
Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization.
Some project...
Published:
2005-12-13
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Abstract:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Customer Relationship Management. No longer are customers simply sideline participants. Organizations are
empowering them with a wealth of knowledge to engage in (...)
Excerpt related to
direct marketing business to business:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Cus...
Published:
2010-03-11
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Abstract:
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report,
cash amassed Microsoft has recently shown a flair for aptly devising and executing a strategy for its Microsoft Business Solutions
(MBS) division portfolio, to its partners and cust (...)
Excerpt related to
direct marketing business to business:
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report,
cash amassed Microsoft...
Published:
2002-11-01
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Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
direct marketing business to business:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
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Abstract:
Got CRM? CRM Software Guide for Small Business. Get Free Reports Related To CRM Software. There are many articles on customer
relationship management (CRM) and its benefits. These articles are usually targeted towards large organizations, and don’t
focus on the needs and objectives of small business own (...)
Excerpt related to
direct marketing business to business:
Got CRM? CRM Software Guide for Small Business. Get Free Reports Related To CRM Software. There are many articles on customer
relationship manageme...
Published:
2010-03-11
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Abstract:
On December 15, MAPICS, Inc. a leading provider of enterprise business applications for mid-sized manufacturing companies,
announced a definitive agreement to acquire Pivotpoint, Inc., a company whose proven technology and visionary e-business solutions
place them at the forefront of the extended enterpr (...)
Excerpt related to
direct marketing business to business:
On December 15, MAPICS, Inc. a leading provider of enterprise business applications for mid-sized manufacturing companies,
announced a definitive ...
Published:
2000-01-10
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Abstract:
Interactive web sites are event-driven. With each user click, a menu selection or keyboard action initiates a thread of execution
that runs many lines of code. Many Web projects start as small code snippets gathered from open source sites, but as the web
site grows, new developers are added to the mix. W (...)
Excerpt related to
direct marketing business to business:
... System (CMMS), IT Asset Management (ITAM), Marketing Automation, Advertising Solutions,
Direct Marketing, Media Planning and Buying, Business Intelligence and
...
Published:
2010-03-11
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
direct marketing business to business:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses
one of the potential fatal flaw areas in the CPG ind (...)
Excerpt related to
direct marketing business to business:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, ...
Published:
2004-04-24