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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
direct marketing e mail:
E-mail Marketing vs. Spam: A 10-round Smack-down. ...
Download <strong>E-mail Marketing vs. Spam: A 10-round Smack-down</strong>.
Comments: ...
Published:
2010-03-11
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Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
direct marketing e mail:
... Alterian. Document Type: White Paper Description: How does your company approach direct
mail? ... why is it that when it comes to e-mail marketing,
many companies ...
Published:
2010-03-11
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
direct marketing e mail:
... With an ROI of approximately $43 for every dollar spent (Direct Marketing
Association) e-mail marketing has consistently proven itself to be an extremely
cost ...
Published:
2010-03-11
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Abstract:
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when
marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller
victories can be achieved along the way with big pa (...)
Excerpt related to
direct marketing e mail:
How to Make Marketing Integration a Whole Lot Easier. ... Download <strong>How to
Make Marketing Integration a Whole Lot Easier</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
direct marketing e mail:
... Learn about nine key strategies for e-mail marketing
success, including best practices for reactivation techniques, automatic message-based e-mail,
and the all ...
Published:
2010-03-11
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
direct marketing e mail:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source:
RightNow Technologies. Document Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
direct marketing e mail:
The High-stakes World of E-marketing. Source: Alterian. ... acquisition
cost. Download <strong>The High-stakes World of E-marketing</strong>. Comments:
...
Published:
2010-03-11
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Abstract:
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted
e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can
your business claim numbers this high? If not, find out how (...)
Excerpt related to
direct marketing e mail:
... Source: Listrak. Document Type: White Paper Description: A recent study by Jupiter Research found that
e-mail marketers using Web analytics click-stream data to ...
Published:
2010-03-11
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Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
direct marketing e mail:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
direct marketing e mail:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Excerpt related to
direct marketing e mail:
Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation. Source:
Engagement Systems. Document ...
Published:
2010-03-11
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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
direct marketing e mail:
... The marketing strategists were seeking a customer relationship management (CRM) system,
not only ... I refuse to use e-mail, surf the Web, use a cell phone, let
...
Published:
2010-03-11
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Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
direct marketing e mail:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
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Abstract:
SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 20, 1999-- Cisco Systems, Inc. today announced that its recently released Cisco eMail
Manager, an enterprise- and service provider-class solution for managing high volumes of customer inquiries submitted to company
mailboxes or to a Web site, has been chosen by bra (...)
Excerpt related to
direct marketing e mail:
SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 20, 1999-- Cisco Systems, Inc. today announced that its recently released Cisco eMail
Manager, an enterpri...
Published:
2000-01-03
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Abstract:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s
online relationship with customers will be increasin (...)
Excerpt related to
direct marketing e mail:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are ex...
Published:
2010-03-11
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Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
direct marketing e mail:
... and through creating samples, you know it adapts to marketing mediums such as print
ads, brochures, public relations, direct mail pieces, e-mail
blasts, the ...
Published:
2007-03-21
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
direct marketing e mail:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected
from standard advertising companies such as DoubleClick and put to use in the Permission email area. (...)
Excerpt related to
direct marketing e mail:
... email technologies and services for permission-based email marketing. ...
has increased response rates to e-commerce sites ... 90% less than standard direct
mailings. ...
Published:
2000-02-02
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Abstract:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will bode well for price conscious consumers due to increased production and therefore reduced costs, to meet
the existing (and growing) demand for wireless messagin (...)
Excerpt related to
direct marketing e mail:
Expect Compaq to vigorously market the iPAQ Blackberry device line along with its messaging based hardware. This new strategic
relationship will b...
Published:
2000-08-30
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
direct marketing e mail:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06