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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
direct marketing to business:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
direct marketing to business:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
direct marketing to business:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
direct marketing to business:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
direct marketing to business:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
direct marketing to business:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
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Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
direct marketing to business:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
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Abstract:
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise.Read White Papers and Using
Software for Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise. Enterprises of
all sizes today face common problems dealing with handling in (...)
Excerpt related to
direct marketing to business:
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise.Read White Papers and Using
Software for Delivering t...
Published:
2010-03-11
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
direct marketing to business:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
direct marketing to business:
... At most business to business (B2B) software companies ...
position themselves in their marketing communications, including ads, direct mail campaigns
...
Published:
2007-02-12
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Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
direct marketing to business:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16
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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
direct marketing to business:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail Marketing
vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
direct marketing to business:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
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Abstract:
IBM's Entity Analytics Solution (EAS) enables organizations to identify and connect individuals based on collected data and
their associated data patterns. EAS is used primarily within governments and the financial and insurance sectors to detect
and prevent fraud. (...)
Excerpt related to
direct marketing to business:
... the past few years, its proper management has become critical to the successful implementation of such
business initiatives as product marketing and corporate ...
Published:
2007-01-03
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
direct marketing to business:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
Interactive web sites are event-driven. With each user click, a menu selection or keyboard action initiates a thread of execution
that runs many lines of code. Many Web projects start as small code snippets gathered from open source sites, but as the web
site grows, new developers are added to the mix. W (...)
Excerpt related to
direct marketing to business:
... System (CMMS), IT Asset Management (ITAM), Marketing Automation, Advertising Solutions,
Direct Marketing, Media Planning and Buying, Business Intelligence and
...
Published:
2010-03-11
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Abstract:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses
one of the potential fatal flaw areas in the CPG ind (...)
Excerpt related to
direct marketing to business:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, ...
Published:
2004-04-24
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Abstract:
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation
is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is increasingly driving (...)
Excerpt related to
direct marketing to business:
... Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is ... that can help your company achieve a favorable business outcome
...
Published:
2010-10-19
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Abstract:
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted
e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can
your business claim numbers this high? If not, find out how (...)
Excerpt related to
direct marketing to business:
... 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this
high? If not, find out how you can with Web ...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
direct marketing to business:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11