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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
managing brand:
... the exponential growth of content associated with product and brand marketing. ...
Download <strong>A Business Case for Managing the Marketing Content Supply Chain ...
Published:
2010-03-11
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
managing brand:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
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Abstract:
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that
they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making
it difficult to manage multiple channel revenues. A standar (...)
Excerpt related to
managing brand:
New Challenges in Managing Advertising Revenue. ... Download <strong>New Challenges
in Managing Advertising Revenue</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as
less expensive alternatives to traditional marketing to (...)
Excerpt related to
managing brand:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marke...
Published:
2010-03-11
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Abstract:
Managing Business Risk in the Food and Beverage Industry. Find Free Device and Other Solutions to Define Your Project Implementation
In Relation To Business Risk in the Food and Beverage Industry. Midsize food and beverage companies are striving to be more
things to more markets, while ensuring consistent (...)
Excerpt related to
managing brand:
Managing Business Risk in the Food and Beverage Industry. Find Free Device and Other Solutions to Define Your Project Implementation
In Relation To...
Published:
2010-03-11
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Abstract:
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability,
many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer
habits change, there is competitive con (...)
Excerpt related to
managing brand:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis.
Source: SAP. Document Type: White Paper Description ...
Published:
2010-09-01
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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
managing brand:
Brand Management: Leveraging the Power of Integrated Marketing. ... Leverage the value of
your brand with an integrated approach to brand management. Find out how. ...
Published:
2010-03-11
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Abstract:
Find out in Growing Brand Value in Challenging Times. (...)
Excerpt related to
managing brand:
... You’ll learn about the key aspects of managing your brands for success in a difficult
economy, including: delivering on your brand promise,; enhancing the ...
Published:
2010-09-20
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Abstract:
Only effective e-mail management, together with records management and policies for employees on how to manage their e-mails,
will help organizations deal with compliance regulations and potential litigation. (...)
Excerpt related to
managing brand:
Only effective e-mail management, together with records management and policies for employees on how to manage their e-mails,
will help organizati...
Published:
2009-03-27
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Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Excerpt related to
managing brand:
... Download <strong>The Extended Enterprise in Action: Promoting Brand Image, Increasing
Customer ... 5 Best Practices for Managing Security on Mobile Devices. ...
Published:
2011-03-01
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Excerpt related to
managing brand:
... With a global economy, many suppliers are located offshore, and managing a disruption
in supply will ... These elements can have a negative impact on your brand. ...
Published:
2008-11-13
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Abstract:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chain Traceability. To ensure the safety of domestic and global food supplies, demands for brand protection
assurance are on the rise from customers in the food in (...)
Excerpt related to
managing brand:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chai...
Published:
2010-03-11
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Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
managing brand:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
A broader, more structured approach is needed to effectively manage governance, risk management, and compliance (GRC). Enterprises
will then be better able to guide their people, standardize their processes, and unify technology to embed GRC at all organizational
levels. (...)
Excerpt related to
managing brand:
A broader, more structured approach is needed to effectively manage governance, risk management, and compliance (GRC). Enterprises
will then be be...
Published:
2007-03-09
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Abstract:
Managing performance, risk, and compliance for better business results. Maximize strategic, financial, and operational effectiveness.
Confronted by globalization and volatile markets, today’s companies face a challenging and often risky business climate. Explore
how to ensure alignment between your comp (...)
Excerpt related to
managing brand:
Managing performance, risk, and compliance for better business results. Maximize strategic, financial, and operational effectiveness.
Confronted by...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for New Product Development And Introduction. Specific, Measurable, Achievable,
Relevant and Time-Bound. New product development and introduction (NPDI) is probably the most important process for many companies,
but also one of the least understood. While NPDI (...)
Excerpt related to
managing brand:
Your Challenge: Get Decision Makers' Approval for New Product Development And Introduction. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11
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Abstract:
Managing Risk through Financial Processes: Embedding Governance, Risk, and Compliance. Find Free System and Other Solutions
to Define Your Project In Relation To Financial Processes. Initiatives to automate and streamline financial processes often
focus more on reducing costs than adding value. Adding the (...)
Excerpt related to
managing brand:
Managing Risk through Financial Processes: Embedding Governance, Risk, and Compliance. Find Free System and Other Solutions
to Define Your Project ...
Published:
2010-03-11
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Abstract:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more and more successful, extending their lead every quarter? (...)
Excerpt related to
managing brand:
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners
that make them more a...
Published:
2005-03-18
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Abstract:
Overcoming Challenges in Collaborative Manufacturing Relationships. Find Free White Papers, Case Studies, and Other Resources
Related to the Collaborative Manufacturing Relationships. Manufacturers today must respond quickly to ever-changing customer
demands—while keeping costs low and efficiency hi (...)
Excerpt related to
managing brand:
Overcoming Challenges in Collaborative Manufacturing Relationships. Source: Kinaxis. Document Type: White Paper Description:
Manufacturers ...
Published:
2010-03-11
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Abstract:
Learn about Infor S&OP 1.0 and follow a discussion between TEC Principal Analyst P.J. Jakovljevic and Infor’s SCM product
managers on the S&OP market. With the release of Infor S&OP 1.0, Infor dispels rumors that it’s not an aggressive product
innovator. Learn about the features and functions of Infor (...)
Excerpt related to
managing brand:
Learn about Infor S&OP 1.0 and follow a discussion between TEC Principal Analyst PJ Jakovljevic and Infor’s SCM product
managers on the S&OP mark...
Published:
2011-05-02