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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 sales and marketing help


Fast Facts: Latest Sales & Marketing Stats
Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest

sales and marketing help  and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » sales and marketing help

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Application Vendors - Avoid Sabotaging Sales With Marketing


Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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Sales and Operation Planning: Integrate with Finance and Improve Revenue


Sales and operations planning (S&OP) is the key integrated process that the supply chain organization (specifically the vice president of supply chain) can use to achieve visibility across the entire organization and the value chain. This white paper highlights the results of over 220 companies participating in a survey on S&OP initiatives, and compares the views of the supply chain and finance organizations.

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Making the Most of Your Sales Opportunities


Discover proven approaches to sales success in Sales Performance Management: Maximize Profits with Comprehensive Sales Processes.

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Aviso Brings Predictive Science to Sales Forecasting


Aviso recently introduced Aviso Insights, a solution that arms sales teams with predictive tools to meet and exceed quarterly targets. Using machine learning and portfolio management frameworks that Wall Street experts use, the goal is to enable sales, finance, and business leaders at any time to confidently report on the current state of business.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Sales and Operations Planning: A Journey That’s Worth the Effort


In the consumer goods (CG) industry, there has been a notable focus on sales and operations planning (S&OP). This renewed interest is noteworthy because of the impressive benefits that have been attributed to S&OP. Research indicates that S&OP process improvements are a primary starting point for companies seeking to be more demand-driven. This white paper looks at the results of a survey of S&OP in the CG industry.

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