-
Abstract:
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of
their business. These changes can include integrating disparate promotions-related processes and merging existing data stores
with creative systems, as well as creating expedited adv (...)
Excerpt related to
successful marketing strategies:
... marketing reach of their promotions. The direct result: more efficient and effective
promotions. Download <strong>Four Critical Steps on the Road to Successful ...
Published:
2010-03-11
-
Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
successful marketing strategies:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
successful marketing strategies:
... the most important hurdle to successful positioning ... to develop
powerful message strategies that differentiate ... Lawson has held strategic marketing
positions with ...
Published:
2005-03-07
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
successful marketing strategies:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
successful marketing strategies:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
-
Abstract:
Learn about the five strategies used by successful small and medium-sized business (SMB) manufacturers. Download this free
white paper. A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses
without significantly adding staff. Unfortunately, th (...)
Excerpt related to
successful marketing strategies:
Do More with Less: The Five Strategies Used by Successful SMB Manufacturers. Source: Infor.
Document Type: White Paper Description ...
Published:
2010-03-11
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
successful marketing strategies:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
successful marketing strategies:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
successful marketing strategies:
... the most important hurdle to successful positioning ... to develop
powerful message strategies that differentiate ... Lawson has held strategic marketing
positions with ...
Published:
2005-03-07
-
Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
successful marketing strategies:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
-
Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
successful marketing strategies:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
10 Steps to a Successful CRM Implementation. Get Articles and Other Documents to Delineate Your Selection In Relation to 10
Steps to a Successful CRM Implementation. When selecting or implementing a customer relationship management (CRM) solution,
a mistake or error in judgment can be extremely costly. Th (...)
Excerpt related to
successful marketing strategies:
10 Steps to a Successful CRM Implementation. Get Articles and Other Documents to Delineate Your Selection In Relation to 10
Steps to a Successful C...
Published:
2010-03-11
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
successful marketing strategies:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
successful marketing strategies:
... Differentiation is critical to successful positioning of ... companies
create compelling message strategies to build ... has held strategic marketing
positions with ...
Published:
2007-03-21
-
Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
successful marketing strategies:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
successful marketing strategies:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
successful marketing strategies:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
successful marketing strategies:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers. (...)
Excerpt related to
successful marketing strategies:
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.
Published:
2003-01-12
-
Abstract:
What's keeping your customer up at night? Know thy customers—and their problems. (...)
Excerpt related to
successful marketing strategies:
... The Three C's of Successful Positioning Part Three ... to develop
powerful message strategies that differentiate ... Lawson has held strategic marketing
positions with ...
Published:
2005-03-29