-
Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
successful marketing strategy:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
successful marketing strategy:
... customer is perhaps the most important hurdle to successful positioning ...
Provide feedback on your draft message strategy, marketing materials, presentations, etc
...
Published:
2005-03-07
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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
successful marketing strategy:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
successful marketing strategy:
... customer is perhaps the most important hurdle to successful positioning ...
Provide feedback on your draft message strategy, marketing materials, presentations, etc
...
Published:
2005-03-07
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Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
successful marketing strategy:
... the effectiveness of your proposed positioning strategy. ... is critical
to successful positioning of ... all of your competitors' marketing
communications—usually ...
Published:
2007-03-21
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
successful marketing strategy:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
10 Steps to a Successful CRM Implementation. Get Articles and Other Documents to Delineate Your Selection In Relation to 10
Steps to a Successful CRM Implementation. When selecting or implementing a customer relationship management (CRM) solution,
a mistake or error in judgment can be extremely costly. Th (...)
Excerpt related to
successful marketing strategy:
10 Steps to a Successful CRM Implementation. Get Articles and Other Documents to Delineate Your Selection In Relation to 10
Steps to a Successful C...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
successful marketing strategy:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
successful marketing strategy:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
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Abstract:
Learn about the five strategies used by successful small and medium-sized business (SMB) manufacturers. Download this free
white paper. A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses
without significantly adding staff. Unfortunately, th (...)
Excerpt related to
successful marketing strategy:
Do More with Less: The Five Strategies Used by Successful SMB Manufacturers. Source: Infor. Document Type:
White Paper Description ...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
successful marketing strategy:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web
strategy that will leverage and optimize the power of the World Wide Web. (...)
Excerpt related to
successful marketing strategy:
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a
successful web strategy that will levera... ...
Published:
2010-03-11
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Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
successful marketing strategy:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
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Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
successful marketing strategy:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
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Abstract:
Successful Manufacturing in a Competitive Market.Search for White Papers and Other Software to Delineate Your Evaluation for
a Successful Manufacturing in a Competitive Market. Order-driven manufacturers—those who engineer-to-order (ETO), assemble-to-order
(ATO), and make-to-order (MTO)—face n (...)
Excerpt related to
successful marketing strategy:
Successful Manufacturing in a Competitive Market.Search for White Papers and Other Software to Delineate Your Evaluation for
a Successful Manufactu...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for Putting in Place an Enterprise-wide Compliance Strategy. Specific, Measurable,
Achievable, Relevant and Time-Bound. Understanding the full scope of risk in today’s complex business environment is a must
for achieving compliance with governmental mandates (...)
Excerpt related to
successful marketing strategy:
Your Challenge: Get Decision Makers' Approval for Putting in Place an Enterprise- wide Compliance Strategy. Specific,
Measurable, Achievable, Releva...
Published:
2010-03-11
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Abstract:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational
excellence. Companies in the Americas should lead the world in growth through operational excellence—but they don’t.
A 2008 survey shows that less than half promote insight i (...)
Excerpt related to
successful marketing strategy:
Operational excellence : Enabling Sustained Growth Spotlight on the Americas. Download Free IT Study Reports on Operational
excellence. Companies i...
Published:
2010-03-11
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
successful marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Begin at the End: a Good Lean Strategy Starts with Defining Your Ultimate Goal. Read Current White Paper for a Good Lean Strategy
Starts with Defining Your Ultimate Goal. You know the statistics—lean can shorten your lead times, reduce inventories, cut
operating costs, free up resources, and more. But c (...)
Excerpt related to
successful marketing strategy:
Begin at the End: a Good Lean Strategy Starts with Defining Your Ultimate Goal. Read Current White Paper for a Good Lean Strategy
Starts with Defin...
Published:
2010-03-11
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
successful marketing strategy:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21