-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
trade magazine advertising:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
trade magazine advertising:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
-
Abstract:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Excerpt related to
trade magazine advertising:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Published:
2004-04-10
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
trade magazine advertising:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification
is provided voluntarily. Opponents question whether (...)
Excerpt related to
trade magazine advertising:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior wit...
Published:
2000-02-14
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
trade magazine advertising:
... Shy away from marketing consultants or advertising agencies that won't take ...
statement easily adapts to various media—from magazine ads and trade shows to ...
Published:
2004-09-18
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Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
trade magazine advertising:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
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Abstract:
This note identifies the major corporate functions that engage in E-Commerce activities and the kinds of information flows
that result from E-Commerce activities. (...)
Excerpt related to
trade magazine advertising:
This note identifies the major corporate functions that engage in E-Commerce activities and the kinds of information flows
that result from E-Comm...
Published:
2002-06-08
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Abstract:
Altrec is a startup E-commerce website that takes aim on the upscale outdoor recreation market. In this interview Altrec's
CTO discusses the initial technology decisions on which the company's infrastructure is based. (...)
Excerpt related to
trade magazine advertising:
Altrec is a startup E-commerce website that takes aim on the upscale outdoor recreation market. In this interview Altrec's
CTO discusses the initi...
Published:
1999-12-01
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Abstract:
Enterprise Application Integration vendor Extricity announced a business-to-business alliance with Moai Technologies, Inc.,
to provide a full-range of automated e-commerce systems. Moai’s Dynamic Commerce Markup Language (DCML) is an XML-standard
compliant language for dynamic commerce markets, and co (...)
Excerpt related to
trade magazine advertising:
Enterprise Application Integration vendor Extricity announced a business-to-business alliance with Moai Technologies, Inc.,
to provide a full-rang...
Published:
2000-05-11