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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
what is direct marketing:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
what is direct marketing:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail Marketing
vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
what is direct marketing:
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward. Source: AudienceScience, Inc.
Document Type: White Paper ...
Published:
2011-10-27
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
what is direct marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
what is direct marketing:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
what is direct marketing:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source: RightNow Technologies. Document
Type: White Paper Description ...
Published:
2010-03-11
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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
what is direct marketing:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
what is direct marketing:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
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Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
what is direct marketing:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16
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Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
what is direct marketing:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
what is direct marketing:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
what is direct marketing:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11
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Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
what is direct marketing:
... Becoming familiar with competitors' messages in other marketing communications,
such as direct marketing pieces, brochures, press announcements, and trade show ...
Published:
2007-03-21
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Abstract:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to support media analysis, merchandizing and segmentation. (...)
Excerpt related to
what is direct marketing:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to s...
Published:
2000-04-25
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Abstract:
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted
e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can
your business claim numbers this high? If not, find out how (...)
Excerpt related to
what is direct marketing:
Using Google Analytics to Increase Your Reporting Capabilities. Source: Listrak. Document Type: White Paper Description: A
recent ...
Published:
2010-03-11
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
what is direct marketing:
... How do your competitors position themselves in their marketing communications, including
ads, direct mail campaigns, brochures, and web sites? ...
Published:
2007-02-12
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Abstract:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification
is provided voluntarily. Opponents question whether (...)
Excerpt related to
what is direct marketing:
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate
surfing behavior wit...
Published:
2000-02-14
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Abstract:
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation
is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is increasingly driving (...)
Excerpt related to
what is direct marketing:
... Direct marketing is no longer the main influence on purchasing decisions;
crowd intelligence is increasingly driving customer opinion. ...
Published:
2010-10-19
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Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
what is direct marketing:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
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Abstract:
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick
backs off on its plans to tie surfing behavior to personally identifiable information. (...)
Excerpt related to
what is direct marketing:
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick
backs off on its plans ...
Published:
2000-03-20